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Our story
| ESMIRA USDABAEVA Brand's CEO Long before the brand was formed, my image had already taken shape in people's minds. The value I convey to society is this: Shop now I want covered women—whether in hijab or simply a headscarf—to dress in a feminine and stylish way, like a "pearl in its shell." |
My clients are women who appreciate aesthetics, femininity, and sensuality but want it all framed within a modest cover—a cardigan, an abaya, a long blazer.
By dressing according to this principle and covering my own pain, I began helping others cover theirs.
I love playing with textures, combining the unexpected, mixing styles: sporty-classic, leather-chiffon-silk-chains-caps.
I create a wardrobe where every piece is fluid and complementary.
When someone buys from us, it’s like she becomes addicted to creating looks.
I design each item to complement the previous one. In 50% of cases, I sew a hood into the garment—it’s become my signature, what the brand is known for. We’re easily recognizable.
By dressing according to this principle and covering my own pain, I began helping others cover theirs.
I love playing with textures, combining the unexpected, mixing styles: sporty-classic, leather-chiffon-silk-chains-caps.
I create a wardrobe where every piece is fluid and complementary.
When someone buys from us, it’s like she becomes addicted to creating looks.
I design each item to complement the previous one. In 50% of cases, I sew a hood into the garment—it’s become my signature, what the brand is known for. We’re easily recognizable.
| The hood creates a kind of "curtain" for me. I can always pull this curtain over my face more and avoid interacting with people, depending on the situation. Shop now Our client is a girl who knows exactly what she wants from life, with the character and grace of a kitten. She has a sense of distinctive style, regardless of her faith, and a desire to conceal her "sexuality," only letting a hint of it show through to the world. Only she knows what sensual dress is hidden beneath her abaya, robe, etc. The main rule is: "No one sees it, but it gives you confidence." Among other women, she sheds her outer garment and remains in an incredible dress that perfectly highlights the geometry of her figure. |